CASE STUDY

B2C Multi-level Marketing

Background

One of the most successful companies in the direct selling industry, this Tecra customer relies on a network of 20,000 consultants to sell their products at homeparties. They needed to enable their representatives to customize and send out branded marketing materials via direct mail and email.

Requirements

FLEXIBLE

To allow consultants to personalize Party Invitations, Thank You cards, etc., and run campaigns that match their own unique style.

EASY TO USE

With the ability to buy items using credits purchased through the company website or received as rewards.

EXTREMELY SCALABLE

Company forecast heavy usage, with millions of user logins annually.

SOLUTION

Tecra utilized their industry–leading AccuConnectTM platform for cross media marketing, variable data printing and e–commerce as a base and enhanced it to satisfy customer requirements. Tecra application developers built a custom front-end and automated the order fulfillment workflows.

Getting Results with AccuConnect

Home–based consultants now have a fast and convenient method for ordering customized marketing materials through a fully–integrated, web-based system that also meets the needs of the company's marketers and administrators.

Consultants enjoy access using their existing single sign–on credentials

Marketing agency ensures all materials match the company’s brand

Built–in work flows with role-based security keeps information safe

The solution offers outstanding performance. It uses highly distributed components that enhance scalability and reliability, and meets the customer's requirement for 3–second response time with hundreds of concurrent users.