B2C Multi-level Marketing
One of the most successful companies in the direct selling industry, this Tecra customer relies on a network of 20,000 consultants to sell their products at homeparties. They needed to enable their representatives to customize and send out branded marketing materials via direct mail and email.
To allow consultants to personalize Party Invitations, Thank You cards, etc., and run campaigns that match their own unique style.
EASY TO USE
With the ability to buy items using credits purchased through the company website or received as rewards.
Company forecast heavy usage, with millions of user logins annually.
Tecra utilized their industry–leading AccuConnectTM platform for cross media marketing, variable data printing and e–commerce as a base and enhanced it to satisfy customer requirements. Tecra application developers built a custom front-end and automated the order fulfillment workflows.
Getting Results with AccuConnect
Home–based consultants now have a fast and convenient method for ordering customized marketing materials through a fully–integrated, web-based system that also meets the needs of the company's marketers and administrators.